Sectors
Retail, CRM & Distribution
One customer record across every channel, with campaigns and forecasting running off the same data.
What we deliver
- CRM implementation, integration and team enablement
- Unified customer profiles across channels
- Churn propensity and next-best-offer modelling
- Order management and omnichannel fulfilment
Retail rarely has a CRM data problem so much as a CRM data discipline problem. The systems usually capture enough; the problem is that the same customer exists three times, store staff re-key records by hand, and nobody trusts the resulting segmentation.
Fixing that means changing how the business enters data, not just adding another integration. We treat adoption as part of the engineering scope, because a technically perfect CRM that store teams bypass has delivered nothing.
Regulatory context
Obligations we design against in this sector. Not legal advice — your compliance team remains the authority on interpretation.
- DPDP Act 2023 consent and notice requirements
- Consumer protection and return policy obligations
- GST and tax reporting on sales and inventory
- Payment card data handling requirements
The problems
What we hear in this sector
Recurring problems we are asked to solve. If yours is not listed, it does not mean we cannot — it means you have not described it yet.
Challenges
- The same customer represented separately in POS, e-commerce and loyalty systems
- Low CRM adoption with critical data entered manually
- Campaigns measured on activity rather than commercial outcome
- Inventory and availability invisible across channels at order time
Our approach
- Identity resolution into a single profile per customer
- CRM implementation with adoption designed in, not bolted on afterwards
- Churn and propensity models with measurable commercial targets
- Order management with real-time availability across every channel
Services
How we would apply this to retail, crm & distribution
Which of our service lines typically carry the work in this sector.
Talk to us about retail, crm & distribution
Send us the problem in whatever detail you have. A senior engineer replies within one business day, and you will get an honest read on whether we are the right partner for it.